Digital Marketing Budget Calculator (2020)
The Digital Marketing Budget Calculator is a budget tool. It helps you decide on marketing budgets. To use, type in your annual (net) profit. Then, select which kind of product or service your business provides. You’ll then see two budgets: one for total marketing and one for digital marketing!
Digital Marketing Budget Calculator FAQ
What is my Annual Net Profit?
This is your company’s profit after all expenses. For example, if you had 1M in gross sales. Then paid $200,000 in salaries, lease expenses, and general expenses. Your annual net profit would be $800,000.
Is my business a B2B or B2C?
B2B Product: A business that sells products to other businesses. Examples include software companies and commercial equipment.
B2C Product: A business that sells products direct to consumers. Examples include retailers, e-commerce and medical supply companies.
B2B Service: A business that sells services to other businesses. Examples include marketing agencies and commercial banking.
B2C Service: A business that sells services direct to consumers. Examples include salons and home repair companies.
What is considered in the Total Monthly Marketing Budget?
The Total Marketing Budget can include a wide range of activities. Each company is different when deciding what to include. In general, these are included:
Traditional Marketing (TV, Print, etc.)
Digital Marketing (social, SEM, email, etc.)
Customer Experience Expenses