Pay Per Click (PPC) Services
We offer professional Pay Per Click (PPC) management services. Our services optimize for conversions while keeping your costs down. Start getting conversions through search engines such as Google and Bing.
What are Pay Per Click (PPC) Campaigns?
PPC campaigns allow you to advertise and only pay when a user clicks on your ad. Advertise on Google Search or Display Network, social media, or other. Ads include text ads, banner and display ads, video ads, and more.
There are many bidding strategies to choose from. A user can choose between manual or automated CPC bids. Our experts will know which strategy is best for your business. We will monitor the campaigns daily for maximum results.
Looking for SEO instead? Check out our SEO Services
how we set up and perform Our PPC Services
1
Define objectives:
What would you like to achieve with your campaign? A wide variety of options are available. Drive traffic to your website or landing page. Target impression share by showing your ad to the most users possible. Other options include video views or reaching specific audiences.
2
Choose The platform:
Identify which platform is the ideal one to achieve your objectives. The most popular platforms are Google and Bing.
3
Choose A Bid Strategy:
Identify which bidding strategies we will utilize. Fully or partly automated, or manual bidding for advanced campaigns.
4
Research and Build:
Keyword and market research allow us to only target qualified traffic and audience. We then build your campaign with ad copy, graphics, and landing pages.
5
Comprehensive monitoring:
Campaigns monitored daily; bids adjusted, budgets increased or decreased, keywords added or removed.
6
Optimization:
We continuously test and re-test to increase conversions and keep conversion rates as low as possible.
PPC Services Campaign Types
Google Search and Display Ads
With 3.8 million Google searches per minute, Google Ads is the most powerful way to market your business. Search Ads are text-only ads that allow you to bid on specific search queries highly valuable to your campaign. Display Ads are visual ads that are shown on websites as users browse the internet. Depending on your business, our PPC services may utilize one or both of these Google Networks.
Search Ads
Text-only ads that allow you to add extensions such as call buttons and your business location
Display Ads
Visual ads that are displayed on relevant websites as users browse the internet
Video Ads
Google-owned YouTube allows you to advertise on relevant channels and during other videos
Campaigns in
Google Shopping
If you have an online store, creating campaigns on Google Shopping is an ideal strategy to increase your sales. First we create a Google Merchant Center account and submit data – the products, prices, and information.
Second, our professionals create and optimize different Ad Groups for specific products and categories. This allows for ads, copy, and landing pages to be curated for each ad group. Increased relevancy increases click-through-rate and ad quality score.
PPC Remarketing Services
Remarketing is a strategy that targets users who have visited your website but have not yet converted. Thus, the user will see advertisements on the Google Display Network that will bring them back. This is how it works:.
- The user accesses the web.
- This user is marked with a cookie.
- They are added to a Remarketing list.
- A Google Adwords Display campaign will be triggered, targeting that Remarketing list.
We Offer Free Consultations
This No-Obligation Consultation Includes:
1
Consultation
A 30-minute consultation, by phone, video, or in-person. We will get to know each other
and discuss the goals you have for your new or existing website. We want to take the
time to get to know you and your company.
2
Recommendations
We will provide real-time, practical recommendations for your business goals. This is
advice you can use now to boost your business!
3
Marketing plan
If we all agree that we are a mutual fit, we can discuss producing a unique marketing
plan for your company.
4
Website & Audit
Afterwards, you’ll also receive a free website and SEO audit. This will cover errors,
layout, content, and improvements!
