omnichannel vs. multichannel marketing

A Seamless Experience: The Advantages of Omnichannel Marketing

What’s Omnichannel Marketing? To understand omnichannel marketing, think of how consumers today demand access to products fast and through any device. Think of Amazon, the world’s largest online retailer. Order 12+ million products on your smartphones, tablets, laptops, or Alexa. It’s a seamless and integrated experience, no matter the device. That’s why we love it. …

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